Check out all the cool new tools Jim and Travis introduced at the Mardi Gras Mastermind Meeting this past February.
For The People® Impact Award
As you all know, we focus a lot on culture and building a strong team here at Gravitational Marketing. One way we do this is to pass our Weekly Impact Award. Each week at our company-wide ESP meeting, the last winner of the Impact Award passes it to someone who made a difference to them that week. It’s extremely motivational and makes each of us want to be better and achieve more every day and every week. Now we’ve made it easy for you to start a Weekly Impact Award at your dealership. Order everything you need right here.
For The People® Events Calendar
In addition to passing the Impact Award, we sponsor a calendar of events for employees in order to pump up the positive culture at the Gravitational Marketing office. Now we’ve done the same for you. The For The People® Events Calendar takes all the guesswork out of planning events that will reinforce the For The People® culture for employees. Get your digital copy of the calendar by contacting the ESP® team and keep the For The People® culture alive in your dealership each day.
For The People® Box
An oldie but a goodie, the For The People® Box can be used in many ways. One option is to fill it with helpful information like the Bill of Rights and a Down Payment Assistance Form to provide hope for the future to customers you weren’t able to help drive a Nicer, Newer® car today. Or you could fill it with For The People® swag and give it out as an additional gift at delivery. This is a great chance to slide the happy customer a review request before they drive away in their Nicer, Newer® car. You can custom curate the items in your For The People® Box at the Rich Dealers Store.
Yelp Review Card How-To
Yelp can be a frustrating website for many dealerships. The review system is unreliable and almost exclusively favors bad reviews. But we understand the desire to have a good Yelp rating. That’s why we’ve put together a detailed instruction sheet for you to share with your customers, so their good reviews stand a fighting chance. Contact the ESP® team for your copy and more information.
For The People® Business Cards
Customers should know you’re a dealer For The People® from everything you say and do to every piece of collateral you hand them. That’s why we’ve reimagined the For The People® business cards. From your salespeople to your General Manager, everyone can use the For The People® business card to reinforce your brand. You can custom order all your cards at the Rich Dealers Store.
For The People® Radio Branding Campaign
It’s a new year, so why not refocus on communicating the For The People®mission to your community. With our For The People® Radio Branding Campaign it’s never been easier to show local residents that you’re serious about being a solutions provider. In addition to your 400 GRP schedule, six all new For The People® Branding scripts will help drive your mission messaging home. For more information contact the ESP team.
Automotive Minute Jock Endorsement Package
In addition to the For The People® Branding Campaign you can take advantage of the new Automotive Minute Jock Endorsement Package. These pre-written segments are framed as a casual conversation between you and the radio DJ and will position you as an expert. Both radio packages are perfect for any Rich Dealer® looking to spread their mission. For more information, contact the ESP®, team.
If you need help implementing any new ideas or innovations from the meeting, the ESP® Team is here to help.
Be the first to hear about all the new helpful tools we’re cooking up by attending the May Mastermind Meeting, April 29th-May 1st. RSVP today to reserve your spot!