The curtain just dropped on our best Mastermind Meeting yet. Whether you had a front-row seat or you left your ticket unpunched, here’s what you need to know from The Greatest Dealership On Earth Mastermind Meeting.
Recruiting & Onboarding Secrets From The Hiring Experts
The current U.S. unemployment rate is the lowest it’s been in over 50 years. This is making hiring employees who not only want to work but who also match your dealership’s culture nearly impossible.
That’s why our directors answered all your questions on recruiting, onboarding and training. That’s right, they took questions straight from the audience. They covered everything from quick-scanning a resume to onboarding a new employee. If you’ve ever wondered how to recruit the best talent or how to retain great employees, this panel had the answers you were looking for.
Training Your Managers To Develop Employees
Recruiting and hiring good employees is only half the battle. Most employees don’t have a consistent system or process to help them minimize distractions and maximize their focus on short-term, goal-achieving priorities. And most managers don’t have a consistent system or process to help align their team members’ short-term priorities and behaviors to the organization’s long-term goals.
This disconnect means you’ll have people who don’t know how to grow as employees, and managers who don’t know how to guide them.
The best solution: you need to adopt a system where your managers are conducting weekly development meetings with their direct reports. We shared an outline for how these development meetings can be conducted and the tools you need to implement the process at your dealership. You can download the template for a “This Week In Focus” sheet online here. Or you can order a notepad of the sheets at www.RichDealersStore.com.
Getting The Most Out Of Your Creative Each Month
It’s not often we share the secrets that make the Rich Dealers® creative so powerful. But at this meeting, we pulled back the curtain to show you exactly how much strategy goes into every ad. Not only did we share some secrets to our strategy, but we also shared the danger of tinkering with the creative and how drastically it can affect your results.
See, we know every campaign is going to work, but every once in a while one campaign stands out above the rest and produces record-breaking results. Unfortunately, we never know which campaign is going to be the home run—and most of the time it’s too late to go back and run a campaign if you skipped it.
Not only that, but when you tinker with the campaigns, you might be tinkering away all the strategy we’ve built into them, making the campaign weaker and less effective. That’s why it’s important to not only run every creative, but also to run it as it’s originally written, if it’s possible in your situation.
New Google Location Campaign Beta Testing
A lot of you have been asking and the day is finally here. Your dealership can now show up as a featured location in Google Maps. That’s right, their new added feature will not only allow you to become a featured location, but your pin on the map could even show up with a For The People® icon.
This new feature is still in beta, and it won’t be available for every dealership yet. But if you’re interested, reach out to the ESP® Team today to see if your location qualifies for beta testing or to be the first to be a featured Google location when it officially goes live.
An Email Solution That Increases The Potential Value Of Every Lead
Our digital team also rolled out a new email program and everyone at the meeting got a sneak peek. Some people believe email is dead. But our digital team built an email marketing campaign that engages customers and adapts itself to each customer’s interactions.
This new approach to email marketing focuses on list health and lead conversion. But it’s about more than just generating leads. It’s about engaging with your customers and converting existing leads into more appointments. For more information about how you can get started on this new email program and how it could help you sell more cars, reach out to the ESP® Team today.
Create A Market All Your Own And Leave The Competition Behind
One of the last sessions focused on the idea of implementing a Blue Ocean Strategy, based on the book of the same name by W. Chan Kim & Renee Mauborgne. The Blue Ocean Strategy is all about carving out a space for yourself in your market that is so unique that you no longer have any direct competition.
During this session, small groups worked together to discuss the different ways they use the Rich Dealers® strategy to create their own Blue Oceans in their specific market. They also left with a game plan for what they needed to raise, reduce, create and eliminate to take their growth to the next level.
Every minute of this meeting was jam-packed with new strategies, insights and ground-breaking ideas. And with more small-group discussions, break outs and workshops than ever before, this truly was one for the books. The Rich Dealers® Climb To The Top Mastermind Meeting is going to be just as heart-racing and action-packed. You don’t wanna miss a second—RSVP now at www.RichDealersMeeting.com to join the adventure.